During the pandemic, three fishermen’s children and grandchildren embarked on a new adventure: to create a business that would bring fresh fish, directly from the sea to Portuguese homes. With boats and fishermen, experience and a ready-made factory, the only thing left to do was to create a distinctive brand. And so BRAVO was born. BRAVO is the name the sea gives to those who are brave enough to live by it, every day. Inspired by the colours of the docks and by the legendary art of painting names on boats, we created a strong visual identity that combines history and craftsmanship with technology. A natural graphic expression that also translates into the creation of a website where these modern fishermen can sell their own fish, without intermediaries.
JUDAS TEAM:
Creative Direction: Pedro Lima and Vasco Thomaz
Strategic Direction: João Pereira
Project Management: Francisca Oliveira
Design: Nuno Salvaterra
Copy: Sara Vitorino
BRAVO TEAM:
Filipe, Luís e André