“Humility as well as courage, are virtues we have to cultivate consistentely, because they don’t arise naturally.”

Courage to present different ideas 

Courage to defend the work

Courage to challenge traditional models Courage to have more flexible structures Courage to want to be happy

Courage to be humble

Humility to learn from the clients 

Humility to work as a team 

Humility to listen to the consumers

Humility not to discriminate against any type of media Humility to value the work of other agencies 

Humility to give us courage