Aruki. In Japan, it was the name given to the tattooed messengers who traveled the country with valuable packages. For us, delivery in Japanese. It is the delivery of something no less important. Sushi. And because sushi has to be fresh, a new brand identity with the Judas stamp had to be as well. A new image with a new photo, new typography, and new colors for the new APP launch. The start of Aruki's transformation into a stronger and more digital brand..