In 2021, Cofidis celebrated 25 years in Portugal.An anniversary that marks the dreams
and projects that the financier helped to build with more than 1 million Portuguese
people and partners. It is an anniversary that also represents the beginning of a stage
that shows Cofidis as a simple, useful and increasingly human partner. Therefore, we
created a campaign inspired by film credits to remind people that behind a credit,
besides the person who asks for it and the person who approves it, there is a whole
network of people who bring the project to life. An entire economy is moving and
businesses are growing. And credit must be given to whom it rightfully belongs.
JUDAS TEAM:
Creative Direction: Pedro Lima, João Pereira and Vasco Thomaz
Project Management: Francisca Pedra Soares
Design: Nuno Salvaterra e Carolina Gonçalves
Copy: Pedro Lima
COFIDIS TEAM:
Maria Silva
Ana Rito
Sónia Fonseca
Marco Rodrigues