Born to create an authentic artistic experience of Lisbon, Esqina, like so many other hotels, closed its doors in the pandemic. And four months later, the desire to return called for a responsible reopening that would set a new beginning. A unique opening, literally, for one single guest. In July 2020, Esqina reopened for Nico, a Colombian artist who lost his reservation at the hotel due to the pandemic. With an identity illustrated with a distinctive stroke, this was an act that became part of Esqina's artistic heritage and distinguished it, at such a difficult time, from all the other hotels.
JUDAS TEAM:
Creative Direction: Pedro Lima and Vasco Thomaz
Strategic Direction: João Pereira
Design: João Mestre
Copy: Pedro Lima and Vasco Thomaz
ESQUINA TEAM:
Pedro Drummond